Euromonitor International has predicted that the sports nutrition market is set for an average growth rate of 8-10% and will continue until the end of 2021. In Europe, the market is currently worth $2.24 billion which is a 12.3% increase on last year.
Previously dominated by bodybuilders and serious gym goers, the sports nutrition market has seen a significant shift as the general population take a keen interest in personal health, nutrition and fitness goals.
Sports nutrition has developed into a mainstream market as the product boundaries between sport and health & wellbeing blur. Sports nutrition products such as whey protein and sports bars can now be found in supermarkets showing the increasing demand from general consumers. Food manufacturers are also addressing this shift with product releases of protein fortified chocolate bars, bread, and cereal providing an option beyond supplements.
Vegan proteins have also seen a significant rise in popularity within the sports nutrition industry. Currently valued at $7.67bn, it has been predicted that the plant protein market could reach a value of more than $10bn by 2020. Furthermore, the Mintel Global New Products Database reported a 257% rise in vegan claims in global food and drink launches from September 2010 – August 2011 to September 2015 – August 2016. Emma Cattell, senior research and development nutritionist at Cambridge Commodities said: “Due to growing consumer knowledge of health and nutrition, plant-based proteins are becoming more in demand. The production of plant proteins is environmentally friendly, sustainable and ethical, linking with wider trends in the market.”
Cambridge Commodities trending sports ingredients:
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